How to make music for advertising

Rasmus Bak is a Danish graphic designer and animator based in NYC. Currently working with the talented and wonderful folks at Buck NY. In this short animation, Randy endeavors to find the hidden truths buried inside the arcane geo-futuristic world that is Music for Advertising. When the aural wizards over at Antfood approached Buck to collaborate on the opening titles for the 2017 AMP Awards, their only question was “how many butts.” The answer may surprise you.

Directed by: Buck
Executive Creative Director: Orion Tait
Executive Producer: Anne Skopas
Creative Director: Daniel Oeffinger
Head of Production: Kitty Dillard
Production Coordinator: Alexi Yeldezian
Design: Rasmus Bak & Daniel Oeffinger
Animation: Rasmus Bak & Daniel Oeffinger
Recording, Audio Production, Music & Sound Design: Antfood

Rasmus Bak, How to make music for advertising

Rasmus Bak, How to make music for advertising

Rasmus Bak, How to make music for advertising

Rasmus Bak, How to make music for advertising

Rasmus Bak, How to make music for advertising

Rasmus Bak, How to make music for advertising

Rasmus Bak, How to make music for advertising

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