Air Max 2017 by ManvsMachine

ManvsMachine is a design and motion studio based in Los-Angeles and London, recently awarded: D&AD Black Pencil and Cannes Gold Lion.

Go Lighter, Go Longer. A metaphorical exploration of air and the negative space it occupies. The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run. See full project here: mvsm.com/project/air-max-2017

Concept, Design & Direction: ManvsMachine
Client: Nike Europe
Audio: Zelig