These fashion shots animated as .gif are Cinemagraphs
New-Yorkers Jamie Beck and Kevin Burg are the authors of Cinemagraphs. A Cinemagraph is an image showing a living moment that allows a glimpse of time to be experienced and repeated endlessly. Most of their .gif are larger than my blog also I can’t show you their best shots, so I invite you to discover the whole thing on their great website… Graphic designer and Artist Kevin Burg began experimenting with the .gif format in this style around 2009 but it is when he finally partnered with photographer Jamie Beck to cover New-York Fashion Week that Cinemagraphs were born. Starting in-camera, the artists take a traditional photograph and combine a living moment into the image through the isolated animation of multiple frames. Beck and Burg named the process “Cinemagraphs” for their cinematic quality while maintaining at its soul the principles of traditional photography. Launched virally through social media platforms Twitter and Tumblr, both the style of imagery and terminology has become a class of its own. The creative duo are looking forward to exploring future display technologies for gallery settings as well as pushing this new art form and communication process as the best way to capture a moment in time or create a true living portrait in our digital age while embracing our need to communicate visually and share instantly.