Martin Tremblay AKA Lepinch is a very creative photographer from Montreal, Quebec. He has published on his behance.net/lepinch a very impressive series called “Fortune Cookie”, where he has shot models standing upside down in the street or in retail shops for the fashion magazine “Schön!”. But I wanted to post here a link to his personal website, Lepinch that is full of great photographs and nice ideas. I also have to confess I particularly liked the skies on some series. Martin Tremblay has a nice style with some visual effects and playing with different moods. Portraits, advertising, fashion editorials or cultural subjects are his main focus.