Paloma Rincon is a Madrid based photographer working worldwide, from commercial assignments for big companies to more experimental and personal projects. She creates photographic images where different languages and techniques are mixed up. The result showcases worlds where shapes, textures, materials, lights and typography blend together living in harmony inside fine, rich, and detailed graphic compositions. The virtual and the real worlds integrate in a totally natural fashion erasing the boundaries of tactile and digital. Paloma Rincon’s dynamic still life photographies combine an accurate use of technique and the creativity of a craftsman. Lots her work are art directed by Serial Cut. Represented by The Mushroom Co. (Spain), Taffetas (France), Things by People (Middle East), Uncle Bob (Belgium and Netherlands).