Conceptual art direction and photography by Gem Fletcher
Art Director Gem Fletcher is based in London and she collaborate with photographers around the world, creating award-winning imagery. Marrying highly conceptual art direction with the unique visual style of her collaborators she creates stunning images. She regularly speaks at industry events discussing trends that underpin shifts in visual culture and curates a series of events and exhibition’s encouraging debate and collaboration around image making. Gemma writes a monthly new talent feature for Creative Review.
The ‘Plant Cells’ series was an editorial collaboration with photographer Victoria Ling and Set Designer Sarah Parker, they explored the plants and their DNA by mixing patterns on the leafs. The “Steam Portraits” was done with photographer David Ryle, here the use of simple backgrounds and soft color tones emphasizes the evanescent nature of steam. The Renewable Energy is a collaboration between set designer Kyle Bean, photographer Mitch Payne and Gem Fletcher.